Journal article
Adaptive Choice-Based Conjoint Analysis
Abstract
Conjoint analysis (CA) has emerged as an important approach to the assessment of health service preferences. This article examines Adaptive Choice-Based Conjoint Analysis (ACBC) and reviews available evidence comparing ACBC with conventional approaches to CA. ACBC surveys more closely approximate the decision-making processes that influence real-world choices. Informants begin ACBC surveys by completing a build-your-own (BYO) task identifying …
Authors
Cunningham CE; Deal K; Chen Y
Journal
The Patient - Patient-Centered Outcomes Research, Vol. 3, No. 4, pp. 257–273
Publisher
Springer Nature
Publication Date
December 2010
DOI
10.2165/11537870-000000000-00000
ISSN
1178-1653