Internet publication
What Elon Musk Can Learn from Steve Jobs’s Return to Apple
Abstract
Changing the strategic direction of an existing company is among the hardest management challenges out there. Most attempts fail. In trying to remake Twitter, Elon Musk has a daunting task ahead of him. There’s precedent, however, for dramatically reimagining a major tech company: Steve Jobs’ transformation of Apple after he returned to the company in 1997. And it may have important lessons for how Musk — and other leaders — can navigate the …
Authors
Wu A; Calic G
Publisher
Harvard Business Review
Publication Date
December 13, 2022