Journal article
Mobile devices at the cinema theatre
Abstract
The pre-show experience is a significant part of the movie industry. Moviegoers, on average arrive 24min before when the previews start. Previews have been a part of the movie experience for more than a hundred years and are a culturally significant aspect of the whole experience. Over the last decade, the pre-movie in-theatre experience has grown to a $600 million industry. This growth continues to accelerate. Since 2012, this industry has …
Authors
Sykes ER; Muthukrishnan D; Al-Yousifi Y; Spriet D; Pietroszek K
Journal
Entertainment Computing, Vol. 15, , pp. 21–39
Publisher
Elsevier
Publication Date
June 2016
DOI
10.1016/j.entcom.2016.02.004
ISSN
1875-9521