Navigating a fad or the future? Opportunities and limitations in integrating carshare membership and automated vehicle propensity in travel demand forecasting

New mobility services, including carsharing and automated vehicles (AVs), are changing mobility. Gathering evidence on the prospective adoption and uncertainty surrounding new technologies is critical, but technological changes outpace the speed with which planners can inform policy. This study demonstrates the feasibility of bridging planners’ programming and experimentation responsibilities in navigating uncertainty by developing forecasting …