Understanding the impact of big data on firm performance: The necessity of conceptually differentiating among big data characteristics

This study uses the resource-based view to explore the impact of data volume, data velocity, and data variety, which are the main characteristics of big data, on firm performance and the mediating roles of data value and data veracity on these relationships. To test the research model, we collected data from 143 top and middle level managers in the United States. The findings show that data variety positively improves data value generation, …