Meformer vs. informer: Influencer type and follower behavioral intentions

© 2019 Association for Information Systems. All rights reserved. Recently, social media influencer marketing has received great attention from businesses. Companies spend an increasing amount of money on working with influencers who promote the products/brands through their social media posts. Instagram, a popular social networking site, has become the most used platform by social media influencers for brand promotion. This has led to emergent …