Conference
What factors contributed to the success of Apple's iPhone?
Abstract
Unknown to most North American consumers., a mobile data and Internet service in Japan called i-mode has been highly successful in that country for the past decade. Unfortunately, mobile data services in North America have lagged behind many European and Asian countries. However., the situation changed rapidly with the iPhone., launched in the US in June 2007. Consumers lined up for days for the chance to purchase one., and over 500,000 units …
Authors
Laugesen J; Yuan Y
Pagination
pp. 91-99
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Publication Date
January 1, 2010
DOI
10.1109/icmb-gmr.2010.63
Name of conference
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)