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Impact of persuasion processes on consumer...
Conference

Impact of persuasion processes on consumer attitude towards online shopping: The moderating role of product involvement and consumer self-efficacy

Authors

Ghasemaghaei M; Hassanein K

Publication Date

2015

Conference proceedings

2015 Americas Conference on Information Systems, AMCIS 2015

Associated Experts

Khaled S Hassanein

Dean, DeGroote School of Business
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Maryam Ghasemaghaei

Associate Professor, DeGroote School of Business
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