Preparing for Victory: Heinrich Hunke, the Nazi Werberat, and West German Prosperity

When we think about the Third Reich, the first images that come to mind are not those associated with buying and selling. Though an increasing number of studies have appeared on consumer habits and policies toward consumers, the literature on the Nazi period has been dominated by a focus on production, specifically war production. For every study of the consumer economy, there have been dozens on the Four-Year Plan, the use of foreign and slave …