The implication of user-generated content in new product development process: A systematic literature review and future research agenda

This study aims to provide a comprehensive overview of the current state of user-generated content (UGC) research within the context of new product development (NPD). A systematic literature review (SLR) was conducted across three prominent databases, namely Web of Science, Scopus, and Science Direct, using keywords to identify relevant articles. 5585 of 13,381 articles were deemed relevant following the application of inclusion and exclusion …