Promoting equity in hiring: An evaluation of the HireNext Job Posting Assessment

Abstract The language used in job postings can deter applicants and contribute to the employment gap, which refers to high rates of youth unemployment occurring simultaneously with high levels of job vacancies. We tested youth preferences for job postings modified using a free online tool that uses natural language processing to make them more appealing to young and diverse candidates. Using data from 1050 respondents aged 18–35 with education below a postsecondary degree, we found a consistent and statistically significant preference for modified postings, irrespective of the extent or types of changes made. More traditionally disadvantaged respondents (i.e., with lower education, lower incomes, disabilities, women, and unemployed youth) displayed a stronger preference for modified postings. These findings suggest that this tool can help employers recruit disadvantaged youth and bridge the employment gap. Practitioner points Augmented writing platforms have been developed to make job postings more inclusive. However, they can be costly, and none have been empirically tested. We use a diverse sample of Canadian youth to test the efficacy of the HireNext Job Posting Assessment (JPA), a free‐to‐use augmented writing platform. The JPA can be used as an effective tool for hiring managers and recruiters to attract young and diverse applicants.