Quantifying the sources of value of a public service Conferences

authors

• Finn, A
• McFadyen, S
• Hoskins, C
• Hupfer, Maureen

status

• published 

publication date

• January 1, 2000

published in

• 2000 AMA WINTER EDUCATORS' CONFERENCE - MARKETING THEORY AND APPLICATIONS  Journal

presented at event

• Winter Educators Conference of the American-Marketing-Association  Conference

keywords

• Business
• Business & Economics
• Social Sciences

International Standard Book Number (ISBN) 10

• 0-87757-282-8

start page

• 284

end page

• 285

volume

• 11