Maureen Hupfer - McMaster Experts

Affiliations

DeGroote School of Business, McMaster University
Associate Professor, Health Policy and Management, DeGroote School of Business

Scholarly Activity in McMaster Experts

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selected scholarly activity

chapters
- Tips for Tracking Web Information Seeking Behavior
conferences
- DIGITAL STORYTELLING: AN AUGMENTED REALITY APPROACH FOR HISTORICAL ARCHIVES. EDULEARN Proceedings. 2497-2503. 2021
- A Citizen-Centric Framework for e-Government Services use. PROCEEDINGS OF 5TH INTERNATIONAL CONFERENCE ON E-GOVERNMENT. 41-48. 2009
- Online information seeking: Understanding individual differences and search contexts. 15th Americas Conference on Information Systems 2009, AMCIS 2009. 5568-5576. 2009
- Successful community municipal portal diffusion: Internal government factors and individual perceptions. 15th Americas Conference on Information Systems 2009, AMCIS 2009. 4530-4537. 2009
- Adoption and Use of Community Municipal Portals.. ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems. 94-94. 2008
- Sex, Gender and Self-Concept: Predicting Web Shopping Site Design Preferences. Eighth World Congress on the Management of eBusiness (WCMeB 2007). 7-7. 2007
- Quantifying the Sources of Value of a Public Service. Journal of Public Policy and Marketing. 225-239. 2001
- Quantifying the sources of value of a public service. 2000 AMA WINTER EDUCATORS' CONFERENCE - MARKETING THEORY AND APPLICATIONS. 284-285. 2000
- A pluralistic approach to visual communication: Reviewing rhetoric and representation in World War I posters. Advances in Consumer Research. 322-327. 1997
- Online Information Seeking: Understanding Individual Differences and Search Contexts.. 670-670.
- Successful Community Municipal Portal Diffusion: Internal Government Factors and Individual Perceptions.. 531-531.
journal articles
- Digital Storytelling: An Opportunity for Libraries to Engage and Lead the Community. Proceedings of the Annual Conference of CAIS. 42:43-68. 2018
- Digital storytelling and memory institutions: A case study using activity theory. Proceedings of the Association for Information Science and Technology. 53:1-6. 2016
- Information quality and community municipal portal use. Government Information Quarterly: an international journal of information technology management, policies, and practices. 30:23-32. 2013
- Internal factors affecting the adoption and use of government websites. Electronic Government. 7:120-120. 2010
- Sex, gender and self-concept: predicting web shopping site design preferences. International Journal of Electronic Business. 7:217-217. 2009
- Tips for Tracking Web Information Seeking Behavior. Handbook of Research on Web Log Analysis. 256-283. 2009
- Users and usage of community portals: The myhamilton. ca experience. Proceedings of the International Conference on Electronic Business (ICEB). 14-22. 2008
- Beyond gender differences: Self-concept orientation and relationship-building applications on the Internet. Journal of Business Research. 60:613-619. 2007
- Managing in the digital environment: The case of myhamilton.ca. Bulletin of the American Society for Information Science and Technology. 33:14-17. 2007
- The case of myhamilton.ca. Bulletin of the American Society for Information Science and Technology. 33. 2007
- Building government portals that work: guiding principles from Community Informatics. International Journal of Electronic Business. 5:604-604. 2007
- Gender and Web information seeking: A self‐concept orientation model. Journal of the Association for Information Science and Technology. 57:1105-1115. 2006
- Helping me, helping you: self‐referencing and gender roles in donor advertising. Transfusion. 46:996-1005. 2006
- Getting Something for Nothing. Journal of Interactive Advertising. 6:105-117. 2005
- Understanding Canadian student motivations and beliefs about giving blood. Transfusion. 45:149-161. 2005
- Mission statements in Canadian hospitals. Journal of Health Organization and Management. 18:92-110. 2004
- Quantifying the Sources of Value of a Public Service. Journal of Public Policy and Marketing. 20:225-239. 2001
- Anything in Skirts Stands a Chance: Marketing the Canadian North-West to British Women, 1880-1914. Journal of Macromarketing. 18:41-49. 1998
- Communicating with the agentic woman and the communal man: Are stereotypic advertising appeals still relevant?. AMS Review. 6.