Conference
Study on Mergence of E-commerce in MICE Industry
Abstract
Natures of service industry along with changing environments results in mergence of e-commerce in MICE industry nowadays. The paper firstly analyzed e-commerce possibilities and necessities in MICE industry and concluded that the trend of mergence is inevitable. Based on this conclusion, the author launched a survey in large scales. It found that there are three modes with respective advantages during the process of mergence, including MICE …
Authors
Wei-ling J
Volume
3
Pagination
pp. 210-213
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Publication Date
November 1, 2013
DOI
10.1109/iciii.2013.6703551
Name of conference
2013 6th International Conference on Information Management, Innovation Management and Industrial Engineering