Big Data Analytics Capability and Firm Performance: Meta-Analysis

A meta-analysis consisting of 42 studies was conducted to investigate the relationship between big data analytics capability (BDAC) and firm performance, as well as the existence of potential contextual moderators, including performance type (global or operational), country of origin (western or eastern), and respondent type (managers or non-manager) on this relationship. The results of our analysis indicate that while performance type moderates the relationship between BDAC and firm performance in the hypothesized direction, country of origin moderates this relationship in the opposite direction, and respondent type shows no moderation effect. The theoretical and practical contributions, limitations of this meta-analysis, and suggestions for future research are explained.