Internet publication
The Challenges of Transforming Twitter
Abstract
Elon Musk may be an idiosyncratic leader, but if he buys Twitter he’ll face a familiar business challenge: how to transform a legacy tech company. Faced with this challenge, leaders should follow five principles: 1) prioritize an objective, 2) communicate the strategy, 3) rethink norms, 4) set high but achievable expectations, and 5) transparently engage with stakeholders.
Authors
Wu A; Calic G
Publisher
Harvard Business Review
Publication Date
October 14, 2022