The Challenges of Transforming Twitter
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abstract
Elon Musk may be an idiosyncratic leader, but if he buys Twitter he’ll face a familiar business challenge: how to transform a legacy tech company. Faced with this challenge, leaders should follow five principles: 1) prioritize an objective, 2) communicate the strategy, 3) rethink norms, 4) set high but achievable expectations, and 5) transparently engage with stakeholders.
