The Impact of Trust and Recommendation Quality on Adopting Interactive and Non-Interactive Recommendation Agents: A Meta-Analysis

Research on recommendation agents (RAs) originally focused on interactive RAs, which rely on explicit methods, i.e., eliciting user-provided inputs to learn about consumers’ needs and preferences. Recently, due to the availability of large amounts of data about individuals, the focus shifted toward non-interactive RAs that use implicit methods rather than explicit ones to understand users’ needs. This paper examined the differences between …