Marketing executives’ turnover and firm performance

This research takes a disruption-adaptation perspective to understand influence of marketing executives’ turnover (MET) on firm performance. The authors draw on marketing (and sales) executive exits at U.S. public firms between 2004 and 2016. MET measures presence (or absence) of annual turnover of one or more executives, accounting for changes (due to exits) to marketing organization’s formal representation in the top management. We show that …