Sash Vaid - McMaster Experts

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DeGroote School of Business, McMaster University
Assistant Professor, Marketing, DeGroote School of Business
Marketing (Internal), DeGroote School of Business

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internet publications
journal articles
- Stressful exit of B2B executives and their impact on firm performance: Contingent effects of erosion of status, diminished social support and cohesiveness. Industrial Marketing Management. 120:234-246. 2024
- Artificial intelligence and empirical consumer research: A topic modeling analysis. Journal of Business Research. 166:114110-114110. 2023
- When injured product users may also stay satisfied: A macro-level analysis. Journal of Business Research. 162:113887-113887. 2023
- Customer-related executive leadership turnover and firm performance: A dilemma of firm-level human resource contingencies. Journal of Business Research. 159:113759-113759. 2023
- Operations‐Related Structural Flux: Firm Performance Effects of Executives’ Appointments and Exits. Production and Operations Management. 30:2188-2210. 2021
- The Instantaneous Commitment Effect: Developing Stakeholder Orientation Among Managers. AMS Review. 11:162-179. 2021
- Using Machine Learning to Estimate Unobserved COVID-19 Infections in North America. Journal of Bone and Joint Surgery. American volume. 102:e70-e70. 2020
- Using Machine Learning to Estimate Unobserved COVID-19 Infections in North America.. Journal of Bone and Joint Surgery. American volume. 102:e70. 2020
- The influence of investors’ opinions of human capital and multitasking on firm performance: a knowledge management perspective. Journal of Knowledge Management. ahead-of-print:1585-1603. 2020
- Risk of a second wave of Covid-19 infections: using artificial intelligence to investigate stringency of physical distancing policies in North America. International Orthopaedics. 44:1581-1589. 2020
- Deep learning COVID-19 detection bias: Accuracy through artificial intelligence. International Orthopaedics. 44:1539-1542. 2020
- Joint Marketing and Sales Appointment: Uncertainty from Intertwining of Marketing and Sales in One Position. Industrial Marketing Management. 85:221-239. 2020
- When does CEO endorsement of sales & marketing leaders help firms? The role of heavy marketing emphasis. Industrial Marketing Management. 69:185-197. 2018
- The Instantaneous Commitment Effect: Developing Stakeholder Orientation Among Managers. AMS Review.
other
- Marketing executives’ turnover and firm performance 2021