Benchmarking new product performance: Journal Articles

authors

• Cooper, Robert Gravlin

status

• published 

publication date

• February 1998

has subject area

• 0806 Information Systems (FoR)
• 1503 Business and Management (FoR)
• 1505 Marketing (FoR)
• Business & Management (Science Metrix)

published in

• European Management Journal  Journal

keywords

• 35 Commerce, Management, Tourism and Services
• 3507 Strategy, Management and Organisational Behaviour

Digital Object Identifier (DOI)

• 10.1016/s0263-2373(97)00069-8

start page

• 1

end page

• 17

volume

• 16

issue

• 1