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A true evolutionary benefit sawtooth software's...
Journal article
A true evolutionary benefit sawtooth software's adaptive CBC comes of age
Authors
Deal K; Cunningham C
Journal
Marketing Research, Vol. 21, No. 2, pp. 28–29
Publication Date
June 1, 2009
ISSN
1040-8460
Associated Experts
Charles E Cunningham
Professor Emeritus, Faculty of Health Sciences
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Kenneth Deal
Professor Emeritus, DeGroote School of Business
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