Journal article
Subjective semantic surprise resulting from divided attention biases evaluations of an idea’s creativity
Abstract
The evaluation of an idea’s creativity constitutes an important step in successfully responding to an unexpected problem with a new solution. Yet, distractions compete for cognitive resources with the evaluation process and may change how individuals evaluate ideas. In this paper, we investigate whether attentional demands from these distractions bias creativity evaluations. This question is examined using 1,065 creativity evaluations of 15 …
Authors
Calic G; Shamy NE; Kinley I; Watter S; Hassanein K
Journal
Scientific Reports, Vol. 10, No. 1,
Publisher
Springer Nature
DOI
10.1038/s41598-020-59096-y
ISSN
2045-2322