Getting Something for Nothing Journal Articles

authors

• Hupfer, Maureen
• Grey, Alex

status

• published 

publication date

• September 2005

has subject area

• 1505 Marketing (FoR)

published in

• Journal of Interactive Advertising  Journal

keywords

• 35 Commerce, Management, Tourism and Services
• 3503 Business Systems In Context
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.1080/15252019.2005.10722112

start page

• 105

end page

• 117

volume

• 6

issue

• 1