Journal article
The role of positive and negative valence factors on the impact of bigness of data on big data analytics usage
Abstract
The number of firms that intend to invest in big data analytics has declined and many firms that invested in the use of these tools could not successfully deploy their project to production. In this study, we leverage the valence theory perspective to investigate the role of positive and negative valence factors on the impact of bigness of data on big data analytics usage within firms. The research model is validated empirically from 140 IT …
Authors
Ghasemaghaei M
Journal
International Journal of Information Management, Vol. 50, , pp. 395–404
Publisher
Elsevier
Publication Date
2 2020
DOI
10.1016/j.ijinfomgt.2018.12.011
ISSN
0268-4012