Conference
Study on the Free Trial of IT Services from Users’ Decision Perspective: A Conceptual Framework
Abstract
Nowadays, information technology services (ITS) are offered to individual end users from free to fee, free trial has become a necessary and crucial promotion strategy to many information technology companies, which calls for advancing our understanding on free trial phenomena. In this paper, we define free trial as an inseparable whole process including the initial trial, experience, and fared use stage from users’ decision prospective, and …
Authors
Jiao W; Chen H; Yuan Y
Series
Lecture Notes in Electrical Engineering
Volume
513
Pagination
pp. 393-400
Publisher
Springer Nature
Publication Date
2019
DOI
10.1007/978-981-13-1059-1_37
Conference proceedings
Lecture Notes in Electrical Engineering
ISSN
1876-1100