Journal article
Which online reviews do consumers find most helpful? A multi-method investigation
Abstract
While there is some evidence that review length, review score, and argument frame can impact consumers' perceptions regarding the helpfulness of online consumer reviews, studies have not yet identified the most appropriate levels of such factors in terms of maximizing perceived helpfulness of these reviews. Drawing on Negativity Bias and Cue-Summation theories, we propose a theoretical model that explains online reviews' helpfulness based on …
Authors
Eslami SP; Ghasemaghaei M; Hassanein K
Journal
Decision Support Systems, Vol. 113, , pp. 32–42
Publisher
Elsevier
Publication Date
September 2018
DOI
10.1016/j.dss.2018.06.012
ISSN
0167-9236