Willingness To Pay in an Equitable Society: The Case of the Kibbutz

Measuring the benefits of health and life‐saving programmes is a difficult and problematic task. Nevertheless, if one wants to compare the costs and benefits of a programme using cost‐benefit analysis methodology the value of life extension and improved quality of life ought to be expressed in monetary terms. The willingness‐to‐pay approach can serve as a tool to deal practically with this task. Over the years considerable criticism of the …