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Intention to use recommendation agents for online...
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Intention to use recommendation agents for online shopping: The role of cognitive age and agent complexity
Authors
Ghasemaghaei M; Hassanein K; Benbasat I
Publication Date
January 1, 2014
Associated Experts
Khaled S Hassanein
Dean, DeGroote School of Business
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Maryam Ghasemaghaei
Associate Professor, DeGroote School of Business
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