Journal article
Celebrity over science? An analysis of Lyme disease video content on YouTube
Abstract
Lyme disease has been a subject of medical controversy for several decades. In this study we looked at the availability and type of content represented in a (n = 700) selection of YouTube videos on the subject of Lyme disease. We classified video content into a small number of content areas, and studied the relationship between these content areas and 1) video views and 2) video likeability. We found very little content uploaded by government …
Authors
Yiannakoulias N; Tooby R; Sturrock SL
Journal
Social Science & Medicine, Vol. 191, , pp. 57–60
Publisher
Elsevier
Publication Date
10 2017
DOI
10.1016/j.socscimed.2017.08.042
ISSN
0277-9536