Journal article
Content Analysis of Infant Feeding Messages in a Canadian Women's Magazine, 1945 to 1995
Abstract
This study describes trends in infant feeding messages in a Canadian women's magazine, from 1945 to 1995 (612 issues). Content analysis was used, with one researcher photocopying and coding all relevant items. The sample (n = 1082) included all messages related to infant feeding appearing in the magazine. Messages were coded according to sources (e.g., advertisement, article) and themes. Bandura's Social Cognitive Theory was used to explore …
Authors
Potter B; Sheeshka J; Valaitis R
Journal
Journal of Nutrition Education and Behavior, Vol. 32, No. 4, pp. 196–203
Publisher
Elsevier
Publication Date
July 2000
DOI
10.1016/s0022-3182(00)70557-7
ISSN
1499-4046