Bringing the Local Back In: Trajectory of Contention and the Union Struggle at Kukdong/Mexmode

The conflict in 2001 at the Kukdong (now Mexmode) maquila garment factory is one of the rare cases of success in the wider struggle for independent unionism in Mexico. The success of the struggle, which has attracted scholars interested in the campaigns against sweatshop labour conditions and on behalf of labour internationalism, has been attributed chiefly to the role played by transnational advocacy networks in mobilizing pressure on the global sportswear giant Nike, whose brand-name, collegiate apparel was being produced in the plant. In this paper we seek not to explain why the struggle was successful, but to examine the trajectory it took over a protracted period of about nine months. We draw on McAdam et al.'s reformulation of the analysis of contentious, transgressive politics to identify three mechanisms that were particularly salient in shaping the course taken by the conflict: scale shift, actor decomposition, and brokerage. Scale shift occurred as the workers quickly escalated the conflict by broadening their demands from the resolution of particular concrete grievances to a demand for freedom of association that made the existing corporatist union, the FROC-CROC, which had a signed a protection contract with the plant's management, the principal target of opposition and challenge. Actor decomposition occurred as the workers' strategy locally and transnationally sought to isolate the FROC-CROC by detaching it from other members of the corporate–state bloc (Kukdong management, Nike, and the local political authorities). Brokerage, finally, occurred as Nike in particular was used to mediate pressure from the workers' transnational supporters (principally labour rights NGOs and the anti-sweatshop movement) on Kukdong and the local political authorities to respect the workers' right to freedom of association, which resulted in the ouster of the FROC-CROC as the legally certified union at the factory and its replacement with an independent union (SITEMEX) formed by the workers themselves.