Journal article
The Hindu ascetic as fitness instructor: Reviving faith in yoga
Abstract
Indian ascetics have recognized both the boom in the fitness industry in India and the global market potential for yoga and ayurveda. Swami Ramdev's yoga programme on Aastha channel broadcast daily on Indian television and available to diasporic and Western viewers is dipping in to this new era of the fitness consumer. Drawing from available nationalist and cultural repertoires, this new-age fitness guru imagines a new India embodied in the …
Authors
Chakraborty C
Journal
The International Journal of the History of Sport, Vol. 24, No. 9, pp. 1172–1186
Publisher
Taylor & Francis
Publication Date
September 2007
DOI
10.1080/09523360701448307
ISSN
0952-3367