selected scholarly activity
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academic article
- Quality signaling through ex-ante voluntary information disclosure in entrepreneurial networks: evidence from franchising. Small Business Economics. 50:729-748. 2018
- How Firm Strategies Impact Size of Partner-Based Retail Networks: Evidence From Franchising. Journal of Small Business Management. 54:506-531. 2016
- Franchisors on LinkedIn: Determinants and Outcomes of Adoption and Use of a Multipurpose Social Media Network. 28th Annual Conference of the International Society of Franchising. 2014
- Specific Investments in Franchisor–Franchisee Relationships: A Model. Journal of Marketing Channels. 20:120-140. 2013
- Preparing for the Adoption of the New Arrival. GfK Marketing Intelligence Review. 1:16-23. 2009
- Managing consumer unucertainty in the adoption of new products: Temporal distance and mental simulation. Journal of Marketing Research. 45:320-336. 2008
- Temporal distance and the adoption of new product: The why and how of adoption. Tulane University. 2006
- Informants in organizational marketing research: Why use multiple informants and how to aggregate responses. Journal of Marketing Research. 39:469-478. 2002
- REPORT SERIES RESEARCH IN MANAGEMENT BIBLIOGRAPHIC DATA AND CLASSIFICATIONS 2001
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article
- Retailer use of a professional social media network: Insights from franchising. Journal of Retailing and Consumer Services. 222-233. 2016
- Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising*. Journal of Small Business Management. 539-565. 2012
- Antecedents of early adoption and use of social networks for stakeholder communications: Evidence from franchising 2012
- The impact of channel function performance on buyer-seller relationships in marketing channels. International Journal of Research in Marketing. 141-158. 2005
- Informants in Organizational Marketing Research 2000
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book
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chapter
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report