publication venue for
- Why too many alliances end in divorce. 30:718-732. 1997
- Developing mission statements which work. 29:526-533. 1996
- Screening new products for potential winners. 26:74-81. 1993
Long Range Planning
Journal
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Overview
has subject area
- 1503 Business and Management (FoR)
- 1505 Marketing (FoR)
- Business & Management (Science Metrix)