Screening new products for potential winners Journal Articles

authors

• Cooper, Robert Gravlin
• Kleinschmidt, Elko

status

• published 

publication date

• December 1993

has subject area

• 1503 Business and Management (FoR)
• 1505 Marketing (FoR)
• Business & Management (Science Metrix)

published in

• Long Range Planning  Journal

keywords

• Business
• Business & Economics
• Development Studies
• Management
• Social Sciences

Digital Object Identifier (DOI)

• 10.1016/0024-6301(93)90208-w

start page

• 74

end page

• 81

volume

• 26

issue

• 6