publication venue for
- The supra-organizational HRM system. 41:43-50. 1998
- Challenges in managing technology in transnational multipartner networks. 39:47-54. 1996
- Stage-gate systems: A new tool for managing new products. 33:44-54. 1990
- The product life cycle trap. 27:7-16. 1984
- The misuse of marketing: An American tragedy. 24:51-61. 1981
- Beyond the marketing concept. 22:76-83. 1979