The misuse of marketing: An American tragedy Journal Articles

authors

• Bennett, Roger C
• Cooper, Robert Gravlin

status

• published 

publication date

• November 1981

has subject area

• 1503 Business and Management (FoR)
• 1505 Marketing (FoR)
• Business & Management (Science Metrix)

published in

• Business Horizons  Journal

keywords

• Business
• Business & Economics
• Social Sciences

Digital Object Identifier (DOI)

• 10.1016/0007-6813(81)90026-4

start page

• 51

end page

• 61

volume

• 24

issue

• 6