Journal article
The Impact of Company Resources and Capabilities on Global New Product Program Performance
Abstract
Product innovation and the trend to globalization are two important and interrelated dimensions driving business today. In this article, the results of five published research articles on the topic of global new product development (NPD) are summarized to provide an integrated overview of the factors that impact global NPD program performance. The overall conceptual framework is based on three types of literature—NPD, globalization, and …
Authors
de Brentani U; Kleinschmidt EJ
Journal
Project Management Journal, Vol. 46, No. 1, pp. 12–29
Publisher
SAGE Publications
Publication Date
February 2015
DOI
10.1002/pmj.21470
ISSN
8756-9728