Scholarly Works

Direct to consumer advertising

Journal article

Direct to consumer advertising

Authors

Mansfield PR; Mintzes B; Richards D; Toop L

Journal

The BMJ, Vol. 330, No. 7481,

Publisher

BMJ

Publication Date

January 1, 2005

DOI

10.1136/bmj.330.7481.5

ISSN

0959-8138

Associated Experts

Derelie A Mangin

Professor (Part-Time), Family Medicine

Labels

Fields of Research (FoR)

32 Biomedical and clinical sciences 42 Health sciences 52 Psychology

Medical Subject Headings (MeSH)

Advertising Drug Industry Drug Prescriptions Humans

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