Bridging the gap: Incorporating qualitative data into quantitative analyses

This paper describes a technique that allows a researcher to incorporate qualitative data from open-ended survey questions into a quantitative analysis. It involves storing the quantitative and qualitative data in two separate files using the same respondent identification number in each. These two files are then linked, via this identification number. This procedure allows one to: access relevant verbatim quotes, identify themes and subthemes, …