Journal article
Brand/product innovation and the optimal length of trademark/patent protection
Abstract
A simple CES model of product differentiation is used to consider brand innovation and compulsory trademark licensing. Judd has used a different but closely related model to study product innovation and optimal patent length. Under Cournot assumptions, computer simulations show that the optimal length of trademark/patent protection is finite and varies in an intuitive way with the costs of innovation and production, interest rates and taste …
Authors
Veall MR
Journal
Economics Letters, Vol. 40, No. 4, pp. 491–496
Publisher
Elsevier
Publication Date
December 1992
DOI
10.1016/0165-1765(92)90149-s
ISSN
0165-1765