Sustainable HRM in the Age of AI: Evaluating Green and Non-green Business Roles and Impacts

Eco-friendly policies have emerged as a top concern for businesses in the present day global economy. The increasing focus on the benefits of environmental legislation has spurred studies regarding the development of systems for managing the environment that invigorate the workforce to indulge in pro-environmental activities. The extent of organization’s commitment and understanding toward environmental issues is depicted by its utilization of green HR practices. The literature that currently exists in the field of environmental management makes the argument that optimizing employee behavior will lead to better environmental outcomes. A limited number of research have looked at the non-green consequences connected with AI enhanced green human resource management, whereas the green outcomes of AI enhanced GHRM have been studied. AI enhanced GHRM encourages an eco-friendly culture by impacting behavior among staff members. AI enhanced GHRM can help businesses create and execute sustainable strategies and assist them in achieving corporate sustainability. By describing both the green and non-green outcomes of AI enhanced GHRM, this chapter makes a contribution to the field by examining the intricacies of employees’ responses to AI enhanced GHRM. In order to ensure that choice makers promote the implementation of these practices, this chapter thoroughly examines the role that managers play in establishing sustainable companies and promoting employee actions at work. Additional research ideas have also been discussed.