Journal article
Exploring the application of mission statements on the World Wide Web
Abstract
Mission statements are considered to be one of the most popular management tools in the world – and also one of the most frustrating. To secure their success, it has been recommended that mission statements be communicated and disseminated to as many internal and external stakeholders as possible. One means for doing this is through the Internet and the posting of an organization’s mission statement on its company Web site. But who is doing …
Authors
Bart CK
Journal
Internet Research, Vol. 11, No. 4, pp. 360–369
Publisher
Emerald
Publication Date
October 1, 2001
DOI
10.1108/10662240110402812
ISSN
1066-2243