Conference
Ambivalence as a Predictor of Online Review Helpfulness
Abstract
Online platforms, such as Yelp and TripAdvisor, have facilitated ubiquitous and convenient access to a large number of online reviews about almost any product/service. However, they impose an information load on the consumers due to their large number of reviews. The review star rating is practiced to ameliorate consumers' information load. A review star rating shows the reviewer's overall evaluation of a product/service. Nonetheless, the …
Authors
Akgul M; Montazemi AR
Publication Date
January 1, 2023
Conference proceedings
29th Annual Americas Conference on Information Systems Amcis 2023