Journal article
Decentralized planning with an interdependent marketing-production system
Abstract
An interdependent marketing-production planning model based on control theory is described. The interdependent model is a composition of the Vidale-Wolfe model relating advertising rates to sales rates, and the Holt, Modigliani, Muth & Simon (HMMS) production inventory planning model. An overall optimal marketing-production plan is identified using the interdependent model. This overall optimal plan (resulting from centralized planning) is then …
Authors
Abad PL; Sweeney DJ
Journal
Omega, Vol. 10, No. 4, pp. 353–359
Publisher
Elsevier
Publication Date
January 1982
DOI
10.1016/0305-0483(82)90014-7
ISSN
0305-0483