QUANTITY RESTRICTIONS AND THE RESELLER'S RESPONSE TO A TEMPORARY PRICE REDUCTION OR AN ANNOUNCED PRICE INCREASE

Manufacturers and suppliers offer temporary reductions (or permanent increases) in the price charged to the resellers for a variety of reasons. The trade promotion may be offered to the reseller at a single point in time or over a finite time-span. In addition, in reselling situations, the end demand tends to be sensitive to selling price. It is commonly found that under such trade promotion (or in stockpiling to an announced price increase), …