Impact of factor rotation on Q-methodology analysis

The Varimax and manual rotations are commonly used for factor rotation in Q-methodology; however, their effects on the results may not be well known. In this article we investigate the impact of different factor rotation techniques in Q-methodology, specifically how the factors and their distinguishing statements might be affected. We applied three factor rotation techniques including Varimax, Equamax, and Quartimax rotations on two exemplary …