Preprint
Retail Pricing Format and Rigidity of Regular Prices
Abstract
We study different notions of sale and regular prices, and their variability with store pricing-formats. We use data from three large stores with different pricing-formats (EDLP/Hi-Lo/Hybrid) that are located within 1-km radius. Importantly, the data contain both the actual transaction prices and the actual regular prices as displayed on the store shelves. We combine these data with two “generated” regular price series and study their rigidity. …
Authors
Ray S; Snir A; Levy D
Publication date
January 1, 2021
DOI
10.2139/ssrn.3971454
Preprint server
SSRN Electronic Journal