Online Prosocial Behaviour Predicts Well-Being in Different Cultures: A Daily Diary Study of Facebook Users

Almost two billion people use Facebook every day, but relatively few studies have examined the ways that culture shapes its use, and in turn, its associations with well-being. Our 1-week daily diary study sought to extend this literature by comparing prosocial uses of Facebook in a collectivist culture, Thailand ( N = 169), and in an individualist culture, Canada ( N = 131). We found that, relative to Thais, Canadians more frequently engaged in …