Framing and Self-Responsibility Modulate Brain Activities in Decision Escalation

Background: Escalation of commitment is a common bias in human decision making. The present study examined (1) differences in neural recruitment for escalation and de-escalation decisions of prior investments, and (2) how the activation of these brain networks are modulated by two contextual/confounding factors: (i) responsibility, and (ii) framing of the success probabilities.

Results: Imaging data were obtained from functional magnetic …